BOB-KIRK-EFFECT

If your name is Bob, and you' re skinny and tall, your chances of success are bad.

If you gave someone the choice of whether your name is Bob or Dirk, about 70% would say Dirk. But your name is actually Bob.

And if your name is Kirk and you're humorous. People think you're aggressive.

So some characteristics may not match. But people can't handle it when things don't match.

So they don't like you.